Testimonials
“Mohammed Zeeshan was a pleasure to work with and to know during his time at S P Jain. He was a good team worker and overall an excellent student. I also had a chance to work closely with him in a research project. He was willing to learn and was able to adapt to the situations around him. I wish him all the best.”
Dr. Park Thaichon
Assistant Professor of Marketing | Consumer Behaviour Specialist
PROJECT 1: A STUDY ON THE CONSUMER PERCEPTION TOWARDS ISLAMIC BANKING IN UAE.
This research project was aimed at understanding the issues and problems that the Islamic Banks are currently facing and the ways in which these issues can be addressed. This research was done to point out and highlight the differences between the 2 forms of banking, the Islamic Banking and the Traditional way of Banking. Also to resonate with the fact that though the country has well established banks and systems that support the complex needs of the people, why is Islamic Banking needed in the first place?
Latest Projects
PROJECT 2: IMPACT OF SOCIAL MARKETING ON TOBACCO CONSUMPTION IN AUSTRALIA.
This research project was aimed at analyzing the current techniques of social marketing in Australia with respect to Tobacco consumption. Through primary research, a qualitative semi-structured questionnaire the study aimed at identifying the factors which could encourage a person to quit smoking and also the reasons for the low impact of the social marketing techniques on the tobacco consumption rate. The key objectives of the study were to understand the factors which lead a person to smoke, the factors which could encourage a person to quit smoking and the effectiveness of Social Marketing techniques on the willingness of a consumer to smoke.
PROJECTS
Research Conducted.
PROJECT 3: A COMPREHENSIVE STUDY ON THE MBA EDUCATION INDUSTRY IN SINGAPORE
The main reason for choosing an MBA inclined topic for our research was the fact that We wanted to analyze as to why we and millions of students worldwide choose this degree and how the decision making process for the same flows, based on multiple factors that play a part. Our research topic aimed at identifying the various factors that a potential MBA student’s considers while deciding to pursue the degree. Similarly, the other segment of our research focused on students currently enrolled in the program and what factors play a role in their overall satisfaction of the program.